In today's hectic company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. One way to accomplish these goals is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and various other realities about modern-day B2B advertising and marketing. We discuss exactly how the buying journey is now completely fragmented and also the manner in which area structure can assist marketing experts take back … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other realities regarding contemporary B2B advertising. We go over exactly how the buying journey is currently entirely fragmented and the way that area structure can aid marketing professionals retake control o… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing journey is now entirely fragmented and also the manner in which community building can help online marketers retake control o… Read More